Ted Johnson over at Wilshire & Washington breaks down the Obama campaign's newest ad. His assessment is pretty straightforward, but he misses one important aspect. The ad is obviously targeting "white America" while ignoring the rest of the country.
With the exception of a quick black and white photograph of Obama's time in Chicago, the entire video shows Obama interacting with white, working-class families and his own. This normally wouldn't be a problem for other candidates, but the true importance of Obama's run for the White House is that he's not the typical white, male candidate that America is used to seeing. By showing him in photos and clips where he visually stands out, it looks like he's trying to "fit in," which he doesn't need to do.
This is a special candidacy for the entire nation on many different levels, and one could assume that his ascent is one of the many reasons he loves this country. It would be nice to see real moments of that love. Despite the fact that race should not play a part, it unfortunately does. He'll never win over ultra conservative voters who don't want such a "change," and this new ad makes him look like Hillary Clinton trying to be "just one of the guys."
Judge for yourself:
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